We're looking for a high-agency operator to drive B2B pipeline through experimentation across outbound, ads, content, and the full pipeline end to end. This role is about shipping experiments and finding what works, fast.
What you'll do
Run continuous lead-generation experiments across outbound, paid ads, content, and other channels
Own B2B pipeline metrics and the tactics behind them
Design and launch full-cycle campaigns: lists, messaging, targeting, landing pages, and follow-up sequences
Use AI tools to accelerate research, targeting, copywriting, and performance analysis
Measure what's working, kill what isn't, and scale what does
Find and reach behavioral health decision-makers wherever they are
What we're looking for
Demonstrated high agency and a bias toward execution
Several years of B2B lead generation experience across outbound, ads, content, or some mix
Ability to navigate ambiguity and build process where none exists
A strong ownership mindset with accountability for performance
Nice to have
Experience building GTM motions for healthcare and mid-market audiences
Proficiency with Claude Code and other AI coding tools
Enough coding ability to build internal tools that speed up experiments and measurement
Prior experience selling to healthcare or behavioral health providers